20 January 2024, China: Recently, reporters learned from the director team of the 14th Chinese Farmers Spring Festival Gala that this party will be held in Jingmen City, Hubei Province on February 2 (the 23rd day of the twelfth lunar month). This party is co-sponsored by the Hubei Provincial Radio and Television Bureau, Hubei Radio and Television, the Jingmen Municipal Committee of the Communist Party of China, and the Jingmen Municipal People’s Government. It has the theme of “Inheriting the Yangtze River Valley Civilization with Dragons and Phoenixes Presenting Auspiciousness in the Chinese Year” and takes the “Valley” civilization as the entry point. Tell the story of Yangtze River Civilization well.
The core creativity of this party revolves around “a grain of rice opens three doors, a play travels through three time and space, and a city warms three civilizations”. Through high-quality theatrical performances, interviews with celebrities on agriculture, rural areas and farmers, etc., the rural revitalization picture of the high-quality and efficient development of agriculture across the country, the beautiful countryside that is livable and workable, and the rich and prosperous lives of farmers are presented.
Since 2011, Hubei Changjiang Langshang Media Group has joined hands with many provincial media across the country to jointly organize the Chinese Farmers Spring Festival Gala with local governments and has successfully held it for 13 times so far. This party is the only party with a “national prefix” during the Spring Festival in Hubei Province. It focuses on the key areas of agriculture, rural areas and farmers in the east, west, south, north, and central areas of the country, and establishes the “Xiao Nian” IP brand to provide farmers across the country with a cultural feast full of New Year flavor. It will be broadcast on relevant TV channels and new media platforms during the Spring Festival.
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