Insecticides India launches new insecticide ‘Mission’ for paddy crop
13 July 2023, New Delhi: Insecticides (India) Limited (IIL) has launched a new age insecticide called Mission, effective for control of different lepidopteran pests in crops like paddy, sugarcane, soybean, vegetables, etc.
Mission (Technical: Chlorantraniliprole) will be available in granule and liquid formulations, having a unique mode of action that controls pest resistance to other insecticides. It is safe for the beneficial insects to the crops. These benefits make Mission an excellent solution and provide better productivity to the farmers. Mission has contact & systemic action and due to this insects are effectively controlled after ingestion. Mission effectively controls stem borer and leaf folder in paddy, which are the major pests in paddy.
Mission’s technical and formulation is being manufactured in India by IIL whereas earlier it was being imported to India. This “Green” category insecticide is under the IIL’s “Make in India” initiative to benefit even the small and marginal Indian farmers pan India.
Commenting on the launch, Mr. Rajesh Aggarwal, Managing Director, IIL, said, “We are pleased to launch Mission today under our Make In India Initiative after Torry, Green Label, Dominant & Stunner. Mission is the latest technology insecticide which can be used on a variety of crops and provide good control to farmers against lepidopteran pests, ensuring good crop health and high yield. We are confident that Mission will help our Indian farmers to improve their income through effective protection for a superior harvest.”
“Mission is the new addition to the IIL range of products and we are all excited to take this to even small and marginal farmers so that they get the maximum benefit from the same. We look forward to a good response to Mission from the Punjab and Haryana markets. We thank our R&D team, who have worked tirelessly to provide us with this product.” Added Mr. Aggarwal.
“Mission is based on technology, which is completely safe for the applicators as well as the environment. We are confident that Mission will become a leading brand in the country owing to the potential of this molecule,” mentioned Mr. Sanjay Singh, Sr. GM, Market Development.
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