Crop Nutrition

Sumi Agro Europe has signed an Exclusive Distribution Agreement in Europe

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01 August 2023, Europe: Sumi Agro Europe a marketing and development company belonging to Sumitomo Corporation, and Azotic Technologies, a leading provider of Nitrogen-Fixing biological technologies branded as Encera™(Envita®), are pleased to announce the signing of an exclusive distribution agreement covering various European markets.

Encera technology is based on a unique strain of the symbiotic bacteria Gluconacetobacter diazotrophicus, which enables plants to fix atmospheric nitrogen. Encera is registered for use on a wide range of crops, including but not limited to corn, oilseed rape, cereals, and potatoes.

This strategic agreement will significantly expand the reach of Azotic products throughout the European market and enhance Sumi Agro Europe portfolio of biological solutions, globally branded as Seipro®.

Under the terms of the agreement, Sumi Agro Europe will have exclusive rights to distribute Encera/Envita formulations across selected countries in Europe. The distribution agreement covers key European countries, initially including Germany, France, Poland, and Austria, and is expected to be expanded in the near future, leveraging the strengths of both companies.

Azotic is known for its innovative and high-quality product Envita®, which has garnered significant recognition in both USA and Canadian agricultural markets. Sumi Agro Europe and Azotic aim to establish and expand a strong presence in the European market and deliver new formulations and services, creating value to customers across the region.

Commenting on the partnership, Azotic’s CEO Ray Chyc says, “Sumi Agro Europe has a proven track record of excellence in marketing and distribution, and we are thrilled to collaborate with them. This agreement aligns with our strategic goals of expanding our global footprint through channel partnerships around the world, and to providing our products/services to a wider audience. We are confident that Sumi Agro Europe shares our commitment to delivering superior customer experience and will be an exceptional partner in driving our growth in Europe.”

The Sumi Agro Europe team expressed their enthusiasm for the partnership, stating, “We are delighted to be the exclusive distributor of Azotic’s Nitrogen Fixing Technologies. This collaboration represents a significant milestone for our Seipro portfolio expansion as it allows us to offer our customers innovative and industry-leading solutions in balanced Nitrogen management, particularly relevant in the EU Farm to Fork Strategy. We believe that the combination of Azotic’s expertise and our distribution capabilities will lead to mutual success. Encera is a strong addition to the Seipro portfolio. It demonstrates our commitment to provide growers with industry-leading biological products and tools to enhance sustainable and efficient farming.”

Also Read: India’s decision to ban the export of non-basmati rice created a worldwide uproar

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