03 August 2023, NewDelhi: Sonalika Tractors recorded an overall sales of 10,683 tractors in July’23 which includes 14% domestic growth and has beaten industry growth (est. 6.4%). The company has also surpassed the 50,000 cumulative tractor sales mark in 4 months of FY’24 (Apr-July’23).
Small and marginal farmers constitute around 86% in India, who generally possess small land holdings and limited resource availability as well as awareness of farm mechanization. Due to this, the overall mechanization in agriculture stands at 47%, much lower than countries like the United States (95%), Brazil (75%), and China (59.5%). Sonalika Tractors has rolled out the widest, heavy-duty tractors range in 20-120 HP. The technologically advanced tractors are designed to steer farmers through all farm complexities comfortably. The company has already been showcasing its entire tractor price range on the official website for transparency in the tractor-buying process. The initiative has not just eased up farmers’ lives but also increased their trust in the brand.
Sharing his views on the new achievement, Mr. Raman Mittal, Joint Managing Director, International Tractors Limited, said, “We are delighted to have farmer’s admiration for our heavy-duty tractor range that has enabled us to record 10,683 overall tractor sales in July’23. With 14% domestic growth, we have beaten industry growth (est. 6.4%) and powered past the 50,000 cumulative tractor sales mark in just 4 months (Apr-July’23). Receiving such love for our brand inspires us to ‘be better than our best’ every time and rapidly customize advanced farm technologies as per the regional needs of Indian farmers. Delivering farmer happiness is the core at ITL and the same will always remain an integral part of every innovation undertaken by us. Creating awareness and supporting the adoption of farm mechanization is our top priority as it will help farmers progress faster towards prosperity.”
