Agriculture Industry

Netafim India Connects With Farmers through Social Media Platforms

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06 August 2020, Pune: Netafim India has commenced Netafim Krishi Samvaad, Netafim Ki Paathshala and Netafim Tip Of The Day to connect with farmers through social media and leverage other digital technology.

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Steering a new digital learning and content experience, these initiatives have allowed customers and partners to connect and exchange ideas with Netafim experts, no matter where they are. Digital information-sharing tools such as audio, text and video messaging have been proven highly effective in disseminating critical information to farmers despite limited physical access during the present COVID-19 pandemic times.

The company has so far tapped a community of almost 8.5 million farmers across the country by relaying essential pre-sowing-related advisory services. In the last 60 days of online engagement, Netafim has gained nearly 9,576 members on their social media site (increment of 45% users).

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Speaking on the initiative, Randhir Chauhan, Managing Director, Netafim India said, “Netafim India has always been farmers’ cultural anthropologist. Before executing the initiatives, we examined how our audience has been using digital platforms so that we can design appealing content for them and help them engage with us.

Today, modern technology’s all-pervading benefits have made it possible to disseminate scientific knowledge rich in indigenous knowhow and grounded in local context to farmers. To maximize the benefits of an increased online consumer presence, we decided to support farmers in remote locations with timely and crucial advice on various crops in their respective native languages”.

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Netafim Krishi Samvaad

The company’s agronomists engaged with farmers through Netafim Krishi Samvaad, a vibrant series of multi-lingual webinars and shared examples of success stories and ideas for potential scaling up. The live sessions on some of the most popular social media platforms.

Additionally, to make it more interactive and engaging, the company launched a series of videos through Netafim Ki Pathshala on YouTube to provide in-depth knowledge of the benefits of modern drip irrigation systems.

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Farmers feel adopting a drip irrigation system will help them gain maximum yields and give them immense opportunity to grow. They have also shared their experiences of using Netafim products and sought customised information; a few have suggested topics for future webinars. 

Kondal from Yadadri, Telangana requested a session on drip irrigation implantation for his 6-acre Mango farm.  Owing to the enthusiasm of the farmer community, Netafim India has planned to conduct the following live sessions with focus on Chilli, Groundnut, Paddy, Tomato, Sugarcane, Onion, Papaya, Pomegranate and more. The live sessions will be scheduled from August to November.

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