20 December 2021, US: Agrofy has emerged as one of the leading agriculture marketplaces in Latin America. Started in 2016 by veteran founders Maximiliano Landrien and Alejandro Larosa – who together previously founded and sold fyo to Cresud –, Agrofy has grown into multiple business lines with expansion throughout Latin America.
“One of the things we like most about Agrofy their potential for future expansion,” says Erkki Aaltonen, head of Yara Growth Ventures. “Maximiliano and Alejandro have steadily executed against a strategy that has seen the company expand geographically in Latin America and expand with new offerings to service their customers. Yara Growth Ventures look forward to accelerating their growth.”
With their sights set on the rest of Latin America, Agrofy is up against a particularly competitive landscape, but one with massive opportunity. By working with leading agri-retailers, Agrofy has a compelling offerings to help digitize sales and better service farmers.
“We are thrilled that Yara Growth Ventures could lead the investment round,” says Alejandro Larosa of Agrofy. “We have very ambitious plans, and the Yara Growth Ventures team will be a critical part of that.”
Yara Growth Ventures joins the Agrofy among existing investors such as SP Ventures, Acre Venture Partners, Bunge Ventures, Syngenta Ventures, Cresud, Lartirigoyen, Fall Line Capital, and Brasil Agro. The Yara Growth Ventures team looks forward to working alongside the other investors and Agrofy’s management to help on it’s journey to help farmers.