Global Agriculture

Producers converge for Elders FarmFest 2023

10 June 2023, AU: Held over three days, the Darling Downs lit up for the event this week, which organisers estimate generated over $10 million in sales.

Elders, returning as major sponsor this year, was incredibly well represented, with staff travelling from all over Queensland to support.

Elders QLD/NT State General Manager Jamie Brogan commented that Elders FarmFest has once again been a great success for the region.

“This is our third year as major sponsor of Elders FarmFest, it has been a great three days and we are very pleased with how the event went,” he said.

“With our history comes experience. The sector looks to us for guidance and advice, and we are very happy to be able to lead that innovation and new technologies across agriculture.

“I couldn’t be prouder of what the team has put together for the event. We are all really passionate about agriculture in Queensland, and I think that is evident when looking at the work the team has put in to bringing this event and our site to life.”

The Elders site showcased a range of offers, products and services, plus activities for the whole family. Visitors were able to drop in for a free coffee while children could take part in a colouring competition and a range of fun giveaways. The site also featured live demonstrations from our great range of ag tech suppliers, leveraging the latest in industry technology.

Elders Area Manager for South East Queensland Rick Price said this year’s event saw an increase in traffic through the Elders site.

“Elders FarmFest is a fantastic opportunity to showcase our products and services to the Queensland agricultural community,” he said.

“We saw a large number of customers accessing our site, and an increase in interest in Elders products and services this year.

“Events like Elders FarmFest showcase how well our Elders team work together. The team is so proud to pull on the pink shirt, which is always great to see.”

A long-term supporter of the Royal Flying Doctor Service (RFDS), Elders also held a fundraiser for the Queensland RFDS division, by selling cattle canes and walking sticks, and raffling off a custom cattle crush, kindly donated by Bordin Bros. Over the three days, over $5,000 was raised – a great effort from the team.

Thanks to all who attended and supported Elders FarmFest this year. We are already looking forward to the 2024 event.

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