Farmers Edge Names Vibhore Arora as New Chief Executive Officer

17 May 2022, Canada: Farmers Edge Inc. (“Farmers Edge” or the “Company”) (TSX: FDGE), a global leader in digital agriculture, today announced the appointment of former President of Amazon Canada Fulfillment Services Vibhore Arora as Chief Executive Officer, effective June 6, 2022.

Arora is a well-respected and seasoned executive who brings more than two decades of operational management, strategy development, and project execution experience from across multiple industries. Over the past 8 years, he was instrumental in building Amazon’s fulfillment organization in Canada from the ground up. Prior to Amazon, Arora held various senior positions in the Information Technology and Hospitality industries. He has made a significant impact on the growth trajectory of each business he has worked in by driving profitable global initiatives, making operational improvements, and building best-in-class teams.

“I am pleased to welcome Vibhore to Farmers Edge. His diverse experience, leadership skills, and proven track record for driving transformation make him an ideal candidate to lead Farmers Edge in the next phase of its journey. I also want to thank Wade Barnes, the visionary founder of Farmers Edge, for his dedication and significant contributions as CEO of the organization over many years,” said Bill McFarland, Chair of the Board of Directors.

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Arora described his enthusiasm at taking on this new opportunity with the Company: “I am thrilled to join the incredible team at Farmers Edge. It’s an exciting time in the agriculture industry while it’s undergoing rapid change and digitization. Farmers Edge with its cutting-edge technology and innovative solutions is extremely well-positioned to be a major player in this digital transformation. I look forward to working with these talented individuals and taking this company forward to greater heights.”