India RegionFarming and Agriculture

Diageo India launches regenerative agriculture program in Punjab and Haryana farmers

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20 March 2023, Punjab: Diageo India, a beverage alcohol company today announced the launch of a regenerative agriculture program in Punjab and Haryana in partnership with The Nature Conservancy India.

The program, aimed at transforming agricultural practices, will initially equip over 5000 small-holder farmers with best practices, knowledge, and tools. As part of its long-term commitment, the company will further scale up this initiative in the coming years.

The program will equip farmers to access the benefits of regenerative agriculture on a large scale through training and workshops. The sessions will also include demonstrations of better crop residue management (CRM) by avoiding stubble burning, direct seeding with no or minimal tilling, introduction to alternative wetting and drying (AWD) irrigation methods, cultivation of green manure and legume crops, composting, mulching and agroforestry.

Hina Nagarajan, MD & CEO, Diageo India said, “We continue to make tremendous progress in line with our Society 2030: Spirit of Progress goals. Our partnership with The Nature Conservancy India for the regenerative agriculture program is one such example that supports our efforts in creating a circular economy. The program will enable farmers to learn and adopt practices with proven benefits to the environment while increasing their farm profitability. We are committed to scaling this program further in our pursuit to create a more sustainable future.”

Dr. Annapurna Vancheswaran, Managing Director, TNC India said, “At The Nature Conservancy India, we believe that regenerative agriculture is the way forward to build a resilient food system. We are excited to partner with Diageo India to bring this transformative program to farmers in Punjab and Haryana. Our science-based approach and partnership with Diageo will equip small-holder farmers with regenerative agriculture practices, that will improve soil health, biodiversity, and water quality. We look forward to scaling up this program and creating a world where nature and people thrive.’

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