Crop Protection

UPL receives ‘Well-Known Trademark’ by the Indian Trademark Registry

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17 April 2024, New Delhi: UPL Ltd has been recognized as a ‘Well-Known Trademark’ by the Indian Trademark Registry. This acknowledgment reinforces UPL’s position as one of India’s leading agrochemical companies in the market. 

In 2021, UPL filed its first “well-known” trademark application under the new regulations. The petition included comprehensive details about their brand evolution, extensive evidence of public recognition, and information on their various initiatives. After a detailed analysis and procedure, the company received the esteemed ‘Well-known trademark’ title.

In addition to strengthening UPL’s brand positioning, this recognition also provides enhanced legal protection, a competitive advantage, simplified marketing efforts, and increased company value.

Speaking about the achievement, Ashish Dobhal, CEO, UPL SAS, said, “We are honoured to have been recognized as the ‘Well-Known Trademark’. This achievement underscores our relentless pursuit of excellence and commitment to delivering innovative solutions to empower farmers with the best-quality products for enhanced agricultural productivity. This acknowledgment validates our brand’s prominence in providing best-in-class agricultural solutions to farmers worldwide.”

A “well-known” trademark denotes a high level of recognition among the public, associating the brand with specific goods or services.

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