Sumitomo Corporation’s agrochemical subsidiary “Summit/Sumi/Sumisho Agro” Group develops a global brand identity | Sumitomo Corporation
09 September 2022, USA: The new logo designs a circular image representing our global presence to work in harmony with growers all over the world. The different tones of orange evoking our works for the blight future like shinning Sun, and the green leaf, which reflects life, underlines our focus on agriculture, as well as our daily commitment to the environment and sustainable products for the growers and society benefits. This circle has open spaces, showing our openness and willingness to develop and welcome new types of alliances and technologies solutions for the always diverse and new needs of the growers.
SA Group holds a global conference once every three years where employees from all over the world gather. The creation of the global brand identity was based on the ideas expressed by the employees at the conference. In 2020, the Summit Agro Group will also launch an organization called Global Business Development (GBD) to accelerate global collaboration in areas such as lifecycle management of existing products and development of bio-agricultural chemicals in order to expand the Group’s overall portfolio.
SA Groupe will contribute to all agricultural activities based on its global brand identity.
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