Agriculture Industry

FMC India conducts product stewardship campaign to promote safe and judicious agricultural practices

25 June 2023, India: FMC India marked the recent World Environment Day with a product stewardship campaign to promote safe and judicious agricultural practices amongst stakeholders.

The stewardship campaign reached 6,000 farmers and industry stakeholders across 14 states in the country through a large number of on-the-ground meetings. In addition, the company also adopted virtual reality and augmented reality to enhance knowledge retention through immersive learning for agricultural scientists and students at Punjab Agricultural University (PAU), Ludhiana.

Elaborating on the stewardship initiative, Mr. Ravi Annavarapu, President of FMC India said, “FMC is fully committed towards safety and welfare of the Indian farming community. The adoption of technology-driven solutions in agriculture has become critical for ensuring crop protection and food security. India’s G20 Presidency theme ‘One Earth, One Family, One Future’ signifies collective efforts for achieving the United Nation’s Sustainable Development Goals. We concur with the idea of collaborative growth for responsible and responsive development in agriculture. Having successfully facilitated this training with PAU, we look to continue fostering the next generation of agriculture leaders who embrace and harness the potential of emerging technologies.”

Ms. Esley Ng, APAC Stewardship Lead, FMC Corporation added, “This innovative approach revolutionizes learning. As we aspire to achieve maximum impact in enhancing stewardship initiatives, starting with the current generation of agricultural talents like those from PAU and building on the fundamentals of safe and judicious use of crop protection products will go a long way.”

Dr. Satbir Singh Gosal, Vice-Chancellor, PAU, and Dr. P K Chhuneja, Dean, Post Graduate Studies, PAU also commended FMC India for bringing a unique concept of immersive learning in stewardship training to promote appropriate and judicious use of crop protection products while effortlessly working towards the welfare of the farmers and conducting skill development programs for future generations to come.

The PAU training session was attended by more than 55 masters and doctorate students from the disciplines of Entomology, Plant Pathology, Agronomy, Fruit Science, and Farm Machinery & Power Engineering.

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