Mechanization and Technology

CNH tractor design wins 2024 German Design Award

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07 December 2023, BasildonThe CNH Design team continues to elevate our Ag equipment through creativity that challenges the traditional norms of the industry. Their efforts were recognized by the 2024 German Design Awards, presented by the German Design Council (est. 1953). Our STEYR brand’s Plus tractor series was selected for Excellent Product Design in the Utility Vehicles category for its impressive synergy of function, design, quality and sustainability.

STEYR Plus tractors are the first to feature a dramatic new design language developed for the brand’s products. This sharp and crisp language emphasizes modernity, strength, power, and technology through features such as striking new hood styling with integrated road and work lighting.

Inside the cab, additional comfort and better visibility complement the latest in telematics, which ease the operator’s task through instant data transfer from the machine to the cloud and auto guidance with automated steering.

“We are honored to see our efforts to enhance the tech aesthetics of STEYR recognized by the German Design Council,” said David Wilkie, Design Director at CNH. “It underlines the importance of good design in delivering our customers a world class experience when they use our machines.”

Also Read: World Soil Day 2023: ICRISAT Leverages Innovation for Sustainable Agriculture

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