31 October 2023, Vietnam: On October 27, in Hanoi, Center for Agricultural Trade Promotion, Ministry of Agriculture and Rural Development (MARD) held the opening ceremony of Week for Introducing and Connecting Vietnamese agricultural cuisine to the system of diplomatic agencies and foreign counselors in Vietnam.
Attending the event were Ambassador Extraordinary and Plenipotentiary of El Salvador to Vietnam, representatives of embassies of the United Kingdom, Russia, Algeria, Panama, Belarus, Indonesia and South Africa in Vietnam.
The Week for Introducing and Connecting Vietnamese agricultural cuisine to with the system of diplomatic agencies and foreign counselors in Vietnam is an important event in the series of tasks of the national target program to build new rural area in 2023. The main theme is traditional fish sauce and fish sauce products and typical regional dishes using traditional fish sauce. The program will promote and propagate messages about history, product stories, production process chains of fish sauce products, cuisine from Vietnamese fish sauce to consumers to help raise awareness and preserve traditions and typical cultural features of Vietnam to domestic and foreign tourists. Also, the week contributes to promoting trade, connecting supply and demand of traditional fish sauce products and cuisine from fish sauce
With over 1000m2, the Week has main spaces to display and introduce traditional fish sauce products and Vietnamese spices; space to introduce cuisine, typical local dishes associated with traditional fish sauce products.
According to Mr. Nguyen Minh Tien, Director of the Center for Agricultural Trade Promotion, within framework of the Week for Introducing and Connecting Vietnamese agricultural cuisine, many activities also take place such as discussions, introducing fish sauce culture and Vietnamese cuisine with a diplomatic agency and foreign counselor in Vietnam. Q&A talkshow between consumers and experts, businesses, and cooperatives on the topic of past and present fish sauce; livestream promoting and selling traditional fish sauce and fish sauce products on the TikTok Shop platform.
Through this activity, combining promotion and connection of consumption of Vietnamese agricultural products through culture and cuisine will create an effective and strong impression on domestic and foreign consumers.
