Global Agriculture

Haifa Group has joined FLORA Ventures as an anchor investor to accelerate innovation and new technologies in the AgriFood value chain

27 July 2023, Israel: We are proud to announce that Haifa Group has joined as an anchor investor in FLORA Ventures, a leading sustainable AgriFood venture capital (VC) fund. This investment and partnership mark a significant milestone in our journey to promote sustainable and impactful change in the world.

FLORA Ventures, led by Gil Horsky and Esther Barak-Landes, is a $80 million VC fund, that already had its first closing with commitments of $50 million, making it the largest Israeli-based AgriFood VC. FLORA focuses on investing in early-stage startups from Israel and Europe that are building a more sustainable and resilient AgriFood system and support those ventures in scaling globally. FLORA Ventures brought together top-tier, complementary institutional & strategic anchor investors including Sadot Kibbutzim, a co-op bringing together more than 185 Kibbutzim with an agricultural output of over $3 billion exported to over 100 countries; Harel Group, Israel’s largest insurance and finance group with more than $100 billion assets under management, and of course Haifa Group.

This partnership will provide Haifa Group proprietary access to disruptive technologies and startups that can serve as future partners and growth engines to its operations. While Haifa Group will serve as a potential design partner to FLORA’s portfolio companies, offering them access to its expertise, R&D resources and go-to-market capabilities.

“This partnership with FLORA Ventures will open up exciting opportunities to explore groundbreaking technologies, new products and creative initiatives”, says Haifa Group’s CEO Mr. Motti Levin. “Haifa Group has always been passionate about making a positive difference in the food and agricultural sectors. We firmly believe in the power of innovation, technology, and responsible practices to address the pressing challenges we face today, such as food security, climate change, and social impact”.

“At FLORA Ventures, we are honored to welcome Haifa Group as a strategic anchor investor. As a global leader in plant nutrition and special fertilizers, Haifa Group will support our portfolio companies by executing a proof of concept and building go-to-market capabilities”, say FLORA Ventures Managing Partners Gil Horsky & Esther Barak-Landes.

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