14 November 2023, Hanover: Bayer today announced at Agritechnica, the world’s leading trade fair for agricultural machinery, an update on the strategic collaboration with Microsoft: New data connectors allow secure, compliant exchange of farm data between Bayer’s flagship digital farming product Climate FieldView™ and original equipment manufacturers (OEMs) through the industry platform Microsoft Azure Data Manager for Agriculture. Following the preview launch of Bayer AgPowered Services on the platform earlier this year, Leaf Agriculture is now bringing a solution to further enhance accessibility of farm machinery data, and OneSoil is delivering new solutions for in-season crop identification.
“Agricultural data is nothing new, but technology has evolved tremendously, and so should the ways farmers are able to collect, share, and benefit from the data they generate on the farm,” said Jeremy Williams, Head of Climate LLC and Digital Farming for Bayer’s Crop Science Division. “Our industry can now rally around an infrastructure, data connectors, and readymade capabilities that can further deliver on the potential of digital farming solutions and the value we can bring to customers, such as the ability to tie into sustainability programs through better connectivity and data interoperability.”
Once initiated by a farmer, enterprise customers from across the agri-food value chain, such as retailers, financial institutions, and consumer packaged goods (CPG) companies can now connect and auto sync planting, application, and harvest activity files from FieldView, enabling the exchange of data between solutions built on Azure Data Manager.
One of agriculture’s biggest technology challenges is a lack of data interoperability. Farmers have seen advancements in the ability to connect data between on-farm platforms, but solutions allowing them to connect to services and opportunities beyond the farm have been largely unavailable. Companies and organizations supporting agriculture and related industries have also lacked the infrastructure and capabilities needed to best serve their customers.
Bayer data connectors for OEMs further improve farmer and industry connectivity
In addition to FieldView connectivity and enabled by Sonata Software – a leading modernization engineering company and agtech system integrator – Bayer is also developing new AgPowered Services allowing for machine data connectivity with leading OEMs, including Stara, Topcon, and Trimble. Enterprise users of Azure Data Manager will have an integrated, one-stop solution to connect securely and compliantly to key data sources for farm machinery data in the industry, thus bringing down the cost of technical investment that companies are facing today.
Furthermore, organizations can rely on the same system to connect to additional data sources, such as weather and imagery, and incorporate data-driven insights and recommendations from the suite of AgPowered Services into their customer-facing solutions. Azure Data Manager provides companies one place to connect to farm machinery data, weather, imagery, and insights from AgPowered Services.
More companies are bringing solutions to the industry platform
Along with FieldView and OEM connectivity, a new AgPowered Service further enhances the accessibility of farm machinery data. Bayer Farm Machinery Decoder powered by Leaf Agriculture can translate machine data from many different OEMs and platforms. This can accelerate innovation and improve solution delivery to farmers by making it easier to build with consistent data from multiple sources.
“Farm data is stored in hundreds of different formats, which is a major challenge for anyone who wants to be able to work with data from more than just one provider,” said Leaf CEO G. Bailey Stockdale. “By making it easy to work with consistent data in a single format, we help companies unlock new value from their existing data. Offering this Leaf service as an AgPowered Service helps bring this technology to more companies faster and further accelerate the pace of innovation in food and agriculture.”
Another new capability, Bayer In-Season Crop Identification powered by OneSoil, provides remote sensing capabilities (satellite imagery) allowing for in-season detection of key cash crops such as corn and soybean, alongside an additional ten crops, across North America, South America, and Europe. This groundbreaking service opens the door to a multitude of valuable applications throughout the agricultural value chain. From verification for carbon platforms or government subsidy programs for sustainable farming practices, to capacity planning and optimization for crop processing companies to enhancing insurance assessments for accurate risk management, these examples provide a glimpse into the vast potential this technology holds.
“Contributing to the platform’s AgPowered Services right from the start is truly exciting. OneSoil’s cutting-edge crop detection models, fueled by AI and remote sensing, showcase our commitment to revolutionizing the agricultural industry on a global level,” said OneSoil CEO Morten Schmidt. “Collaborating with Bayer opens doors to introduce our technology to customers around the world, marking a significant step up in modern agriculture.”
Ready-to-use capabilities for start-ups to global enterprises
Technologies across industries, including agriculture, continue to improve. In May, Microsoft unveiled an end-to-end, unified analytics platform called Microsoft Fabric, helping organizations bring together all the data and analytics tools they need to deliver AI-powered solutions, such as large language model applications for agriculture. Microsoft and partners like Bayer will continue expanding Azure Data Manager with more agriculture-specific connectors and capabilities so that insights are no longer limited by specific data types and sources, while also integrating new capabilities from Fabric, starting with Fabric Data Factory.
“New integrations with Microsoft Fabric support even greater interoperability and ability to ingest data from disparate sources creating a unified data foundation,” said Satish Thomas, Microsoft Corporate Vice President of Industry Clouds. “Fabric also delivers a single AI-powered analytics platform that brings cloud-scale data movement and transformation to agriculture-specific scenarios enabling our customers to accelerate time to insight.”
As announced already in 2021 and earlier this year, AgPowered Services from Bayer in combination with Azure Data Manager provide ready-to-use capabilities available for businesses and organizations from start-ups to global enterprises to license and use for their own internal or customer-facing digital solutions. For example, companies that develop on-farm technologies can build on the new cloud infrastructure and core capabilities from Microsoft (Azure Data Manager) and license additional capabilities from Bayer (AgPowered Services) to build digital tools that support favorable agronomic outcomes for growers. Similarly, consumer goods companies can use the cloud offerings to build solutions that provide insight into nutrients, sustainability, and production practices to build trust with consumers, stakeholders and investors.
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