Mechanization and Technology

New Holland celebrates 60th anniversary of its long-lasting partnership with distributor New Feldman in Israel

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  • This year marks the 60th anniversary of the long-lasting partnership between New Holland and New Feldman, the Brand’s local distributor in Israel
  • New Feldman organized an event for the 60th anniversary in Kfar Saba on 6th of September 2023
  • New T4 F/N Series tractors launched in Israel during the celebration

14 September 2023, İstanbul: In 2023 New Holland is celebrating the 60th Anniversary of its long-lasting partnership with New Feldman, the Brand’s local distributor in Israel.

New Feldman marked this important milestone with a 60th Anniversary Special Event on 6th of September 2023 in Kfar Saba, Israel by inviting more than 500 farmers, company, and Brand representatives. Reaching 60 years is a major milestone. This partnership began over a shared interest in agriculture equipment to help farmers increase in-field performance and manage a profitable and sustainable business. Since then, New Holland and New Feldman continue to work together to provide customers with the best solution and the best service.

The celebration continued with the launch of new T4 F/N Series Stage V tractors. In Israel, New Holland has a strong local presence and leadership in the specialty segment and it’s important to underline the contribution of all the Israeli farmers, who ultimately supported the brand developing more efficient and effective products at a faster face with their knowledge. As a result of the Israel’s farmers achievements, the country has been a global leader in agriculture and a center for farming innovation. This mindset can truly serve as an inspiration to help farmers around the world reduce costs, and improve yields.

Carlo Alberto Sisto, CNH Industrial EMEA President said “This milestone is an example of how different team work together, bringing their unique and specific contributions to improve our brands position in the marketplace. Across a history spanning over two centuries, we have always been a pioneer in our sectors and continue to passionately innovate and drive customer efficiency and success. Of course, our customers are the driving force behind our commitment. We thank New Feldman for their continued support and efforts within all these years and to be an essential part of our Brand’s success all over the world. The role of Israeli farmers for the industry is impressing us and we are learning from it.

With the new T4 F and N Stage V tractor models, we also reinforce our range, and we confirm our historical and absolute leadership in specialty tractors. We have redesigned these tractors in response to the requests we received from our customers. We aimed to exceed all their expectations beginning with comfort.”

Ran Gants, New Feldman Chairman said “It was a pleasure and a true privilege to welcome the New Holland representatives here in Israel in celebration of the 60th anniversary of our partnership. The longstanding relationship with New Holland embodies many of the key values that we at New Feldman are focused in delivering across all of our operations – maintaining the highest level of professionalism without sacrificing trust and long-term friendship. We take great pride in our partnership with New Holland and the CNH Industrial and are always on the lookout for opportunities to expand our collaboration even further.

The importance of leveraging knowledge to improve execution really resonated with us, as we always strive to do the same at New Feldman. We share the same goal of delivering cutting edge products to our farmers and we would not have been able to do that if it wasn’t for New Holland’s firm commitment to listen, acknowledge and work together with us in delivering solutions that are befitting the high reputation which we have cultivated together through decades of hard work and dedication. We thank New Holland for your longstanding trust in us and we will continue to prove worthy of such trust.”

Carlo Lambro, Brand President New Holland Agriculture said: “I am proud of this achievement as a brand and of the legacy we share with new Feldman, bringing the best service to our Israeli customers and showing how we are a global brand with a strong proximity to farmers. This anniversary shows that our commitment is long-lasting in Israel and that we are growing stronger all over the world.”

New Holland shares a rich legacy of more than a century of commitment towards five generations of farmers across the globe, making their lives easier and their business more efficient and sustainable. From its beginnings in a small town of Pennsylvania, New Holland has grown to become today’s global brand with a rich history marked by important innovations that have changed agriculture.

New Holland is the reliable, open and responsive, innovative, and sustainable partner to farmers across the world – the partner for every season.

This is a history of ground-breaking achievements built on a strong heritage. In Israel, New Holland further consolidates its industry-leadership of the specialty tractor sector with the introduction of the revolutionary VisionView™ cab on the T4 F/N Series and a new, more powerful engine.

T4 F/N blends power and performance in compact frame

T4 F/N Series tractors feature a new more powerful Stage V engines and offer even more safety with the quietest cab and the best all-round visibility in the category. This supremely compact tractor packs a powerful performance under a unique low-height hood.

The revolutionary VisionView™ cab introduces the comfort of an open field tractor in the narrow T4 F/N Series, with a spacious environment and flat deck for all type of operators. The exclusive design of the front window, combined with the lowest and most compact hood on the market that is covering and protecting all the after-treatment system, provides a unique style and best-in-class visibility. The one-piece side window and four-pillar design further improve visibility to the sides and to the rear achieving the challenge of increasing roominess in constrain space.

The VisionView™ cab is also the quietest in the segment, with noise level as low as 71 dB(A) further adding to the operator’s comfort and safety, and is available with the full benefits of the exclusive Blue Cab™4 with Category 2 and 4 double filtration system.

The T4 F/N VisionView™ cab delivers a powerful performance with emissions 16 times lower than its predecessor. The F5C FPT engine achieve the highest torque, 518Nm, at the lowest RPM, 1300, as well as a torque backup up to 40%. Beside the power, these features provide the most flexible solution to the customers, for all their applications and needs. Following customer requirements, hydraulic circuits have been redesigned delivering with just 1 pump up to 80L/min. for new linkages and hydraulic remotes.

The T4 series tractors are the perfect machines for contractors and small to medium orchards and vineyards with high-value crops who look for high performance, comfort and reliability in the best tractor sized for specialty applications.

Also Read: Major decisions related to agriculture under India’s G20 presidency

(For Latest Agriculture News & Updates, follow Krishak Jagat on Google News)

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