28 July 2022, New Delhi: New Holland Agriculture, a brand of CNH Industrial, has bagged three prestigious awards at the third edition of Indian Tractor of the Year (ITOTY) 2022.
The brand has-been awarded in the Best Tractor in 46-50 HP category for the New Holland 3600-2 All Rounder Plus and in the Post-Harvest Solution of the Yearfor the New Holland Square Baler BC5060. New Holland also won the award forBest CSR Initiative for their innovative project on the prevention of crop stubble/residue burning and straw management. These accolades reaffirm the brand’s prowess in equipment and farming solutions in the country.
The ITOTY Award has been organized annually since 2019 to recognize the innovation and efforts of tractor and farm equipment manufacturers. The awards are focused on manufacturers’ innovation, new products, and features.
Mr. Kumar Bimal, Director – Sales & Network Development Off-Highway Agriculture India & SAARC, CNH Industrial Pvt. Ltd, said “We are delighted that the brand’s efforts have been recognized by the highly esteemed judges, event organizers and farmers. At New Holland Agriculture we have always been committed to providing superior quality equipment to farmers. We believe in investing our resources not only on products but also on sustainability in agriculture. Our dedication to advancing farmers’ productivity and providing them with efficient solutions to make their lives easier is stronger than ever.”
New Holland Agriculture serves over 500,000 customers in India through more than 500 dealers and authorized service centers. It offers a wide range of tractors from 35-90 HP for domestic as well as overseas markets.
Best Tractor in 46-50 HP category
The New Holland 3600-2 All Rounder Plus, with its advanced features like highest useful power and torque, is best-in-class for the 50 HP segment. Also known as India’s first inline high-speed tractor, it has the industry-leading features like reverse PTO, independent PTO clutch, 2000 kg lifting capacity, ROPS canopy, high ground clearance, and more.
The tractor comes with India’s most accepted flat styling and is equipped with best-in-industry hydraulics known as Sensomatic24. With its lowest SFC (specific fuel consumption) in the segment, it is known to be most fuel-efficient tractor in the category.
Post-Harvest Solution of the Year
Along with tractors, New Holland also offers harvesting solutions such as combine and sugarcane harvesters, and crop residue management solutions. The New Holland Square Baler BC 5060 offers the best performance in terms of productivity per hour. It has also played a major role in sustainable management of crop residue by enabling the use of crop residue (such as paddy straw, wheat straw and cane trash) for generating electricity, ethanol, CBG (compressed bio gas), and raw material for the paper industry.
Best CSR Initiative
The brand has also demonstrated an innovative approach to its sustainability endeavors through its various corporate social responsibility (CSR) initiatives. The prevention of crop stubble/residue burning and straw management solution project, was devised to prevent crop burning and offer farmers an alternative means for crop residue management. It was launched in 2017 at a single village in Punjab in collaboration with the Ministry of Agriculture. New Holland has donated equipment and provided support to run the CSR project, which has since been extended to a total of 11 villages.