Global Agriculture

Corteva Agriscience Reveals New Look for Flagship Seed Brand Pioneer® in Europe

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09 December 2020, Switzerland: Corteva Agriscience has unveiled a new look for its flagship Pioneer® seed brand in Europe. The new look is accompanied with the slogan ‘Driving Farming Forward™’and the tagline Made to Grow™’, reflecting its continued focus on delivering for farmers and agriculture.

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Corteva’s Pioneer® brand was founded nearly 100 years ago and is credited for its work towards global innovations such as hybrid seeds. Many farmers still regard Pioneer® as the original source of the seed business, and the updated brand aims to engage the next generation of farmers.

The brand remains focused on relentless innovation and key Pioneer® attributes such as proximity to the farmer, the provision of agronomic expertise and business knowledge. Pioneer representatives will also work with farmers to create more sustainable agricultural practices that can be implemented across the entire farm, in line with the Corteva Agriscience 2030 Sustainability Goals.

Being the world’s leading developer and supplier of advanced plant genetics, providing high-quality seeds to farmers in more than 90 countries, Pioneer will continue to work with farmers to support their ongoing growth, providing unmatched local knowledge, innovation and agronomy expertise.

Monica Sorribas, Corteva Agriscience Marketing Leader, Europe, said: “Pioneer has offered an unparalleled choice of seed products for today and tomorrow. We are highly respected in the farming community thanks to our proven performance over the last 94 years. Now is the time to engage the next generation of farmers and modernize our key attributes to support them in growing what matters.

“We will continue striving to help our customers improve the performance of their farms, every year, through leading-edge agronomy, digital farming and financial expertise – always aiming to deliver exceptional yields and meet their full potential. In line with our sustainability vision, we will work with growers to help them build modern farms, unlocking the abundance of the land while sustaining its richness.”

The Pioneer® brand portfolio covers corn, sunflower, oilseed rape, soybean, cotton, alfalfa and sorghum crops in Europe and includes Optimum® AQUAmax® corn hybrids, Pioneer Protector® innovative products and the Pioneer® brand sunflower hybrids with the ExpressSun® herbicide tolerant trait.

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