MANAGE and Ray Consulting to organise Agri Inputs Marketing Executive Development Program

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MANAGE, a Govt of India organisation got a nod from the Ministry of Defence to train retired ex-servicemen and women in Agri Entrepreneurship Development. The initiative is coined “Jai Jawan Kisan”.

04 April 2022, Hyderabad: National Institute of Agricultural Extension Management (MANAGE) and Ray Consulting join hands to organise AIM-EDP (Agri Inputs Marketing Executive Development Program) for three days from May 11-13, 2022.

The first of its kind unique program will be held at MANAGE Campus at Rajendranagar in Hyderabad. It will be a residential program with maximum intake of 25 to 30 candidates.

The collaborative AIM-EPD program by MANAGE and Ray One Agri Consulting was formally announced and launched in a brief function held on Friday evening at MANAGE by Dr P. Chandra Shekara, Director General, MANAGE.

The objective of the program is to provide quality executive education to middle and senior-level leaders from Agri Input Industry to meet the challenge of sustaining business growth and avail opportunities offered by the ever-changing business environment after the COVID pandemic.

Addressing the gathering Dr P. Chandra Shekara said MANAGE is appointed by the Ministry as the nodal agency to promote Natural Farming. Though there are no package practices readily available for natural farming, we will look at community validated practices, and screen and validate them. And we will mobilise scientific evidence and prepare the ground for natural farming to grow. He highlighted various opportunities MANAGE provides. MANAGE has a talent pool of agri-business management alumni, agri trained youth, micro enterprises, trained input dealers and agri startups. All these platforms and the talent pool are open for the industry to explore.

Speaking further he added that nearly 60,000 defence personnel retire from Defence Services every year from across India. Many of them get into Agriculture, as they belong to rural areas. Spotting this gap, MANAGE made a detailed report and wrote to the Defence Ministry, the Government of India about its plan to engage ex-servicemen and women in agri entrepreneurship development. MANAGE has coined the initiative as “Jai Jawan Kisan”. We can train them in technology, management and entrepreneurship in Agriculture domain. MANAGE has received a positive confirmation from the Ministry of Defence, Govt of India to train retiring defence personnel in agri entrepreneurship development.

Dr. P. Chandra Shekara added that the institute will also link them to industry experts, players who matter to them in progressing their plans. As per the current plan, we may commence the first batch of 30 ex-servicemen from July this year. We will organise four similar batches in a year and will train roughly about 120 ex-servicemen.

MANAGE and Ray One Agri Consulting entered into an MoU to organise AIM-EDP for the executives in Agri Input Industry. The MoU was exchanged between Dr P. Chandra Shekara, Director General of MANAGE and Raj Kumar Agarwal, Founder & CEO of Ray One Agri Consulting. A brochure about AIM-EDP program was also unveiled on the occasion. The launch program held at MANAGE premises at Rajendranagar on Friday evening. The launch was graced by 40 industry experts, MANAGE Faculty and others.

Dr. Chandra Shekara described AIP-EDP program as the need of the hour program. It will serve the ever-growing need of the industry. MANAGE is a capacity-building organisation. Because agriculture is complex and ever-changing, agriculture is not the same as what the majority of the people in this country understand today. It is the most sought-after program for Agri Inputs Marketing professionals he said.

Dr. Shalendra, Deputy Director and Co-Chair of the AIP-EDP said the program is aimed at Small and Mid-sized companies. There exists a professional gap and we would like to fill in this gap, he explained.

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