09 November 2022, NZ: On a gentle slope a short drive from the village of Clevedon, sits one of two strawberry farms run by Kevin and Diana Gallagher. HELENA O’NEILL speaks with Diana about her passion for the strawberry patch.
As spring begins to take hold in the Auckland region, a backroad on the outskirts of Clevedon village sees an increasing flurry of traffic – especially on weekends, with the second week of October marking the beginning of the harvest season for Clevedon Strawberries. What began as a relatively unknown berry operation is now a firm favourite among locals, the business also holding a regular stall at the popular Clevedon Farmers’ Market.
Clevedon Strawberries operates two sites – the original site at Clevedon and a second just a short drive away at Ardmore. The Gallaghers were initially in partnership with their next-door neighbours until 2019 when the neighbours opted for retirement, Diana says.
In 2014 they planted 600 strawberry plants as a trial, digging and raking the mounds and hand-laying the polyethylene.
“We thought, ‘wow, this is pretty cool’ and so the next year we went all out and planted 80,000 plants, not really knowing what we were doing,” Diana says. “We didn’t have the infrastructure in place, the shop was in the process of being built, it really was trial and error.
“We took stock after that first year and decided that was too big, reduced planting to somewhere between 40,000 and 50,000 in the second year. That was more manageable as far as harvesting and selling the fruit.”
In 2019, Diana and her husband Kevin began leasing additional land at Ardmore, the site of the former Strawberry Corner business.
“We approached them about buying the big strawberry [sculpture] as the land had been sold and it was no longer going to be a strawberry farm. The new owner said his daughter really loved the big strawberry and wanted to keep it. Before we knew it, we were talking with them around planting there as well.”
Initially the couple planted a small number of strawberry plants to test the logistics of operating two different sites. Diana says they have increased planting over the following two seasons and now have a total of 110,000 strawberry plants across both sites. The patches on each site cover one-hectare each, with 95,000 plants of the Camarosa strawberry variety and the remaining 15,000 in Albion.
“There’s a lot of driving in between the two sites,” Diana says. “Ardmore has a bigger packing area so picking can be done at our Clevedon site with fruit transported over there for packing. It has come down to getting people in to manage the shops because Kevin does work a full-time job and then works here for the weekend.”
Diana says she doesn’t know many strawberry growers but Francie Perry of the former Perrys Berrys was “a bit of a mentor” for the couple. Francie spent 40 years in horticulture and ran one of the country’s biggest strawberry operations until frustrations with Covid-19 restrictions led her to close the business.
“We used to buy all our plants through her until she shut down last year,” Diana says. “Even now we still ring her to pick her brains. She has such a wealth of knowledge and she’s been really good to us. But on the whole, it’s more us working it out as we go along. We don’t know if what we’re doing is the textbook way, but it’s what works for us.”
Even after eight years running the business, the couple is always learning about growing strawberries.
Towards the end of November, Clevedon Strawberries opens the two patches to the public for pick-your-own berries.
“With strawberries because it’s such a short season, everyone loves them, goes crazy for them. I still am even to this day, in awe of picking a beautiful strawberry.”
Sourcing enough staff remains the biggest challenge for the business.
“Being seasonal you lose them all and then you re-advertise next season,” Diana says. “I tend to have brand new staff each season apart from a couple of people coming back.
“How our season falls with it beginning in October, we have been reliant on a lot of university students, but they’re not available until the beginning of November. So we have about a month where we struggle to keep all roles covered. It doesn’t help that each year we have got a little bit bigger.”
The couple also have a long-standing handyman, Pete, who helps keep the farm running smoothly.
The season usually wraps up by late January, with the next few months spent preparing the soil for replanting. Come planting time in May, pukeko prove to be a big pest, pulling out the young plants.
“We can go back the next day and replant a whole row because they’ve pulled them all out,” Diana says. “The plants are quite hardy so you can replant them.”
Humidity throws another challenge, causing brown rot that requires fumigation. Twice the operation has battled spider mite.
“We didn’t really know what we were looking for when that happened,” Diana says. “One area of our patch looked like someone had poured hot water on it… it was the first time it had happened. Someone said to us that we had spider mite in there.”
Fumigating for spider mite means three stand-down days before fruit can be picked.
“If we think there is any hint of spider mite [now], we are in there with a magnifying glass looking for them,” Diana says.
Fruit is sold through the two on-site shops, at the Clevedon Farmers’ Market, Clevedon Superette, and as of this season, a second caravan based at Botany Town Centre. The couple bought their first caravan in 2018 as a mobile shop selling fruit in harvest season, along with coffee and real fruit ice creams all-year-round, as well as strawberry waffles.
“We started the real fruit ice creams at the beginning,” Diana says. “We decided to keep it simple; the strawberries are the core but the real fruit ice creams, so many people just travel miles for it. They just love it. They will queue for it.
“It’s an opportunity for us to have almost zero wastage. All the seconds that we get or don’t sell through the shop, we chop them and freeze them and that’s what we use for our ice cream.”
With a stockpile of their own-grown frozen berries, they can keep their ice cream caravan at the Clevedon Farmers’ Market all through winter.
“People still love to eat a real fruit ice cream all through winter,” Diana laughs.
The caravans also allow the business to support local events and can even be hired for birthday parties.
Diana says a small number of berries are sold through The Produce Company to supply a few Auckland restaurants. Clevedon Strawberries also produces its own jam and strawberry vinegar made offsite by a chef.
As the business has evolved, it has attracted preschool and school visits as well as social clubs. Diana offers a brief talk about growing strawberries and their business journey.
“I could talk people’s ears off about it,” she laughs.
Despite the busy spring and summer months, Diana still loves running the business with Kevin.
“It’s like having a baby, you go through all this pain and then you forget it,” she says. “And then you go and do it again. We know how busy we get, we know how hectic it can be, we know we’re going to struggle to get staff, and we know we have to worry about the weather, but we do it again.
“We are super proud of what we’ve done, and we’re super proud about our strawberries and what we produce every year.”
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