Mechanization and Technology

Swaraj launches 5 new tractors in the 40 to 50 HP category; Onboards MS Dhoni as brand ambassador

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04 September 2023, New Delhi: Swaraj Tractors today introduced a new range of tractors in the 40 to 50 HP category. The new range has been launched within India’s rapidly expanding and dominant 40-50 HP tractor segment. The new tractor model numbers in the new range are Swaraj 742 XT, Swaraj 744 XT, Swaraj 855 FE, Swaraj 744 FE, and Swaraj 843 XM.

Designed to handle heavy and modern implements with ease, the new range redefines agricultural operations, effortlessly meeting the demands of modern-day agriculture, delivering exceptional power and increased productivity in both existing and emerging applications.

The new Swaraj range is now available at all Swaraj Dealerships across India, offering excellent value for money. Prices start at Rs 6.9 Lacs for 42 HP (31.3 kW) for the base variant and go up to Rs 9.95 Lacs for 50 HP (37.2 kW) for the top-end model and come with a six-year warranty

Furthermore, to enhance the brand’s appeal to a wider customer base, Swaraj has also roped in its satisfied customer and legendary cricketer MS Dhoni to endorse the brand, featuring in its new marketing campaign. The new campaign highlights the superior features of the latest range and underscores the enduring loyalty of Swaraj’s customer base.

Hemant Sikka, President – Farm Equipment Sector, M&M Ltd., commented, “Swaraj brand’s resonance in the hearts of Indian farmers is a source of immense pride. Through this new Tractor range, we’re offering latest features and technology to elevate mechanization in Indian agriculture and empower farmers to achieve higher yields and reduce effort, fostering growth and prosperity.”

Harish Chavan, CEO – Swaraj Division, M&M Ltd., expressed excitement about the introduction of new tractors, stating, “With this new tractor range, we’re steering the brand into the future, by enhancing its core of Power and reliability and making it ready for future agriculture mechanization needs. Beyond performance, this new range emphasizes comfort, versatility for emerging applications, and broader customer appeal with its contemporary but authentic styling.”

Also Read: CCFI and UPL organizes training program for Basmati growers

(For Latest Agriculture News & Updates, follow Krishak Jagat on Google News)

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