31 August 2021, Punjab: The Skill Development Centre, Punjab Agricultural University, organized a two day online training course on Effective marketing of agricultural and food products for in-service candidates. A total of 18 Agriculture and Horticulture officers; Scientists from PAU and its Krishi Vigyan Kendras attended the course.
Dr Kuldeep Singh, Associate Director (Skill Development), informed that an improved and efficient system of agricultural marketing helps the growth of agro- based industries and encourages the overall development process of the economy.
Dr Kiran Grover, Principal Extension Scientist (Food & Nutrition) and Course Coordinator, urged the extension functionaries to shift focus beyond production and sensitize farmers on various aspects of quality, consumer’s preference, market intelligence, processing and value addition.
Dr Khushdeep Dharni, Professor, School of Business Studies and Technical Coordinator emphasized that the farmers should work in close contact with the consumers as well as the market to produce more relevant and preferred products for profit maximization. He explained the basics of business management with focus on 4 P’s of marketing i.e product, price, place & promotion. He also demonstrated the importance and use of labeling of food products in effective marketing.
Dr Ramandeep Singh, expert from School of Business Studies shed light on product development and packaging for marketing of food products. He called for greater number of farmers to connect with the university via various associations or clubs to become successful entrepreneurs.
Dr L M Kathuria, Professor from the Department apprised the participants of export promotion of agricultural and food products. He also discussed the Government initiative of One District One Product (ODOP) to convert each district into an export hub by identifying products with export potential.
Later, Dr Grover proposed the vote of thanks and remarked that successful marketing requires learning new skills, new techniques and new ways of obtaining information.