Mechanization and Technology

CNH Industrial acquires machine vision company Augmenta

14 March 2023, London: CNH Industrial has purchased Augmenta to accelerate the growth of its innovative Sense & Act technology. Augmenta was a previous CNH Industrial Ventures investment and a strategic partner for CNH Industrial.

“Our work with Augmenta has brought increasing benefits to our customers’ operations. What began as a minority investment in their potential, now culminates in us adding this proven tech excellence directly to our sprayer offering,”said Derek Neilson, President of Agriculture at CNH Industrial. “This is an important development for our Agriculture business that will further support our dealers by differentiating our equipment through value-added technology.”

“Augmenta’s technology will expedite the development of our broader ‘Sense & Act’ capabilities to create value for our customers,” said Parag Garg, Chief Digital Product Officer.Sense & Acttasks are based on sensor-detected data during the sprayingprocess, wherein protection solutions are applied to crops both before and after harvest. This technology gives machinesselective spraying capabilitieswhich precisely directs and regulates spray volume. 

Augmenta’s work in this area includes the development of a multispectral camera and software that monitors a machine’s operating environment and acts directly via the machine. This increases yield for ourcustomers, boosts sustainability by eliminating unnecessary chemical and fertilizer usage, and most importantly reduces application time, effort, and input costs.Savings in herbicides, fungicides, plant growth regulators, and fertilizers represent the largest value pool for this technology.

Augmenta will operate within our Ravenbrand, as a subset of our precision technology portfolio. It will maintain its existing employees and offices in Greece and the USA.CNH Industrial will acquire Augmenta Holding SAS at an enterprise value of $110 million, subject to customary adjustments. CNH Industrial held an existing 10.5% minority stake in the business before the transaction announced today, which will be funded with available cash on hand. Closing is expected to occur in the first quarter of 2023, subject to the satisfactory completion of customary closing conditions and receipt of regulatory approvals.

Also Read: Tendovo soybean herbicide from Syngenta earns rave reviews during first season of use

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