Mechanization and Technology

CLAAS India appoints Sriram Kannan as new India CEO & MD

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30 November 2023, Mumbai: CLAAS Agricultural Machinery Pvt Ltd, a wholly-owned Indian subsidiary of the German agriculture machinery manufacturers and the pioneer in multi-crop harvesting, has announced the appointment of Sriram Kannan as the new Chief Executive Officer and Managing Director for CLAAS India.

Sriram Kannan, Chief Executive Officer and Managing Director for CLAAS India

Sriram Kannan comes with extensive industry experience of over 25 years and was leading the manufacturing operations as Managing Director of CLAAS India before he was elevated to the role of CEO & MD of the entire operations of CLAAS in India. He also worked with Bosch (Formerly MICO), Kurlon Ltd., and Lapp India Private Limited in various capacities before joining CLAAS India in 2014.

In his new role, Mr. Kannan will be responsible for combating the low-cost imports and bringing back the market for CLAAS with current products as well as developing, producing, and launching New Products locally, as well as finding markets for the products produced outside India which also has a huge potential. In a nutshell, growing the business of CLAAS India would be the prime focus.

Speaking on the appointment, Sriram Kannan, Chief Executive Officer & Managing Director, CLAAS Agricultural Machinery Pvt. Ltd, said, “I am delighted to take over the role of CEO & MD position for CLAAS India. I would like to thank the management of CLAAS Global for their trust in my ability to lead the India operations of CLAAS. I am excited to lead the India market operation of CLAAS and play a key role in its next level of growth.”

CLAAS has a strong presence in India and provides Indian farming communities with new and innovative farm technologies that are not only cost-effective but also promise better yields ensuring their stature at par with the global markets. Headquartered in Bengaluru, CLAAS has been in India for over three decades and serves South East Asia, Middle-East Africa, and South America markets. The company also has a strong distribution network in South Asia serving over 10,000 customers.

CLAAS, in India, started manufacturing CROP TIGER combine harvesters, based on the Tangential Axial Flow (TAF) threshing mechanism, designed exclusively to address the challenges being faced by Indian farmers, especially the grain losses due to manual harvesting. CLAAS in India is also well known for its “Make in India” initiative, as it has been innovating on products to cater to the needs of Indian farmers.

Also Read: UPL Limited announces incorporation of Advanta Seeds Ltd in South Africa

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