Belarus Tractors paved way into Indian market
13 August 2021, Ludhiana, India: MTW (Minsk Tractor Works), the Belarusian brand of agricultural machinery along with New Delhi-based Erisha Agritech Private Ltd (India) under the joint agreement displayed the power of Belarus Tractors at the mega function in Ludhiana. Erisha Agritech, who is instrumental in bringing back Belarus Tractors in India also shows strength by show casing other equipment as implements, Power weeder, Rice Transplanter etc. to prove their mettle as one stop solution for all agricultural products under one roof. The new agreement with MTW will enable Erisha Agritech Private Limited to power optimum farming solutions to farmers and provide them with high-end technology. The two companies are also looking towards inking new deals for the supply of tractors to India’s neighbouring countries such as Sri Lanka, Bangladesh and Nepal, too in the near future.
Belarus tractors, first manufactured in 1950, have sold more than 5 million tractors till date. These tractors have been in use in India for over 50 years without any major repairs. Erisha Agritech Private Limited will acquire 200 units of Belarus tractors by the end of year 2021. As part of the implementation of the deal, localization and assembly of tractors under the “DARSH BELARUS” brand will get underway at the Indian sites of Erisha Agritech Private Limited soon.
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Mr. Darshan Rana, Managing Director of Erisha Agritech Private Limited, in his emotional speech shared the hard work he has put in last few years to take the world class technology through international collaboration to the Indian farmers who feel proud to be associated with the strong brand of Belarus tractors as they are known for their ruggedness, reliability and robust looks. Erisha Agritech is now a brand of choice among smart farmers in India, and we have been contributing to agricultural growth by providing innovative combine harvesters, tractors, and implements from the world’s top technology partners at the most affordable prices”.
The Indian enterprise of the Rana Group is also the main promoter of Gomselmash in India through a 50:50 Joint Venture with OJSC “Gomselmash”, of the Republic of Belarus. The JV, which was formed in 2017, operates as Gomselmash India Private Limited. “Gomselmash” is one of the largest manufacturers of agricultural machinery in the world and is the market leader in combine harvesters and other complex agricultural machinery such as forage harvesters, potato harvesters, sugarcane harvesters, and cotton harvesters.
Besides, Erisha Agritech Private Limited also has an exclusive partnership with Bobruiskagromash, a Belarus company which has the expertise in hay management and dairy equipment, such as square baler, round straw baler, hay rake, silage mower and other tillage implements.
