26 January2023, Italy: From 16 January to 13 February the coffee harvesters of the future, designed by the eighteen students of the Master’s course in Transportation Design IED Turin in collaboration with CNH Industrial and Lavazza Group, will welcome visitors into the Nuvola Lavazza, the headquarters of the world-famous coffee brand from Turin.
The exhibition, set up in the atrium of the Nuvola Lavazza, will display the six advanced design renders of the eighteen students. They were divided into six teams and, under the guidance of David Wilkie and Guido Bianco of CNH Industrial Design along with Florian Seidl, Lavazza Group Design Manager, have approached the semi-industrial harvesting of coffee, analysing the constraints and potential of small-scale cultivation, dealing with considerable altitudes and slopes.
«The project – emphasises Florian Seidl, Lavazza Group Design Manager – represented a wonderful opportunity for discussion, which, through the wide range of cues and ideas, allowed us to broaden our gaze towards new and unexpected perspectives. Discovering how the students were able to explore and address the needs that gradually arose in the context of coffee harvesting was a fantastic experience and a source for new inspiration».
«The CNH Industrial Design Center, together with Lavazza, has collaborated with the European Institute of Design to give students the opportunity to discover the industrial world of coffee harvesting – said David Wilkie, Head of Industrial Design at CNH Industrial – Young students are the key to the future and are open to new technologies. They can, therefore, produce new ideas out of the box, just as the IED designers did with their proposals for innovative designs for machinery used in coffee harvesting».
The proposals focus on the deconstruction of technical machinery of considerable size, to adapt them to smaller plantations; this type of machinery picks up an astonishing 70 percent of coffee beans, compared to the traditional harvesting machines used in normal plantations. Not a simple styling operation on existing design, but a research and definition of innovative layouts and technical solutions, as well as intelligent propulsion and materials with a lower environmental impact. Values entirely shared by New Holland, one of CNH Industrial’s brands, which enthusiastically adopted the idea for the creation of the coffee harvester of the future.
«For consolidated realities such as CNH Industrial and Lavazza the possibility of meeting in a mutual exchange of knowledge and needs, and in a creative environment such as IED, has allowed a free opening of thought to embrace the technical-stylistic and formal research of new objects that look to the future, without forgetting their origins and tradition» says Michele Albera, Coordinator of the Transportation Design Area at IED Turin.
The technical innovations achieved by the students and their creative liveliness pleasantly impressed the companies involved, who, of all the proposals, declared the project Tazzina, by Siddhant Sanjeev Aggarwal, Yung-Chun Hsu and Antonio Mazza, the winner.
The projects were realised by the students of the Master in Transportation Design IED Turin a.y. 2021/22:
Siddhant Sanjeev Aggarwal (India), Samuel Aguilar MartÍn (Spain), William Barbosa Gomez (Colombia), Yawei Fu (China), Augusto Patrick Fuchs (Switzerland), Sfamarti Handa (India), Yung-Chun Hsu (Taiwan), Ram Komawar (India), Vincenzo Dimitrios Lamattina (Italy), Huyang Liu (China), Antonio Mazza (Italy), Jason George Pereira (India), Andrea Saba (Italy), Rohit Singh (India), Manoj Sunderrajulu (India), Stefan Syarov (Switzerland), Xiao Wang (China), Shengjia Zhang (China).
