Investment and Startups

John Deere becomes new partner

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27 January 2022, Germany: Deere & Company has added crop.zone to its 2022 Startup Collaborator program.

John Deere launched the program in 2019 to enhance and deepen its interaction with startup companies whose technology could add value for customers.

The Startup Collaborator is a program providing flexibility for John Deere and startup companies to test innovative technologies with customers and dealers. Startups also gain affiliation with and mentoring from a world-class leader in technology for agricultural and construction equipment.

“The expansion of this year’s collaborator program provides an opportunity for John Deere to work with this globally diverse group across a broad area of technology spaces while continuing to unlock value for our customers across multiple production systems,” said Michele Kaiser, business development manager for John Deere.

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