Vietnam’s agricultural products conquer the demanding EU market

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06 September 2021, China: In the midst of difficulties caused by the Covid-19 pandemic, agro-forestry and fishery exports to the EU still has many bright spots when many fresh fruits are exported directly by Vietnamese enterprises to foreign partners. There is still a lot of market space, but to make good use of opportunities, Vietnamese goods need to fully meet technical standards of food safety and hygiene as well as smooth transportation and circulation.

Looking back at the whole picture of agricultural exports from the beginning of the year until now to the EU market, the Ministry of Industry and Trade assessed that 2021 is considered an important milestone when fruits such as litchi, fresh longan are exported directly to Western European countries such as the Netherlands, Belgium, France, Germany, and the UK. Even the distribution of fresh lychee fruit is not only in the Asian supermarket/store system but has officially penetrated into the food supermarket chains in Europe.

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According to the Ministry of Industry and Trade, the first 7 months of 2021, the EU is Vietnam’s third largest export market after the United States and China with a total export value of 22.6 billion USD, up 15.6% over the same period last year. For agro-forestry and fishery exports alone, the Ministry of Agriculture and Rural Development (MARD) informed that the EU market accounted for 11% of the total export value of 28.6 billion USD in the first 7 months of the year.

In the German market, Mr. Bui Vuong Anh, Commercial Counselor of the Vietnamese Embassy in Germany said that although Vietnam’s agricultural products account for a small proportion in the structure of Vietnam’s export products to Germany, but this market still has a lot of potential.

The Vietnam Trade Office in Belgium and the EU (currently Luxembourg) assessed that the EU agricultural product import market has begun to prosper as the Covid-19 pandemic situation is under control. Governments of EU member states are pushing to expand vaccination coverage, apply vaccine travel documents, relax travel regulations, and partially reopen food and tourism services. This is a favorable time to promote the export of Vietnam’s agricultural products to this market.

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