Lantmännen In Export Venture In Asia – Oat Collaboration With Nordic Oats

08 April 2025, Sweden: Lantmännen has a large international business and carries out several export initiatives. One example is Nordic Oats – an initiative Lantmännen runs together with other Swedish and Finnish oat operators, the industry organisations LRF in Sweden and MTK in Finland.

The Swedish-Finnish cooperation Nordic Oats has now received EUR 1.8 million from the EU’s programme to market European oats in key Asian markets.

“We see great potential in processed oat products and the collaboration within Nordic Oats enables and accelerates our investment in Asia. Nordic oats are healthy, nutritious and also have a low climate impact. The initiative strengthens Nordic oats, from field to fork, and the export initiative is a logical and natural part of our long-term strategy,” says Lars-Gunnar Edh, Head of Lantmännen’s Energy Division.

The campaign will run until 2027 and under the theme “Enjoy – it’s from Europe” will highlight the taste, usefulness, sustainability and exclusivity of Nordic oats – but also show the importance of environmentally responsible agriculture. Finland and Sweden will lead the campaign from the EU and the initiative is aimed at Japan, China and South Korea – three major markets for oat imports.

“It’s fantastic that we have received this decision from the EU. This is an important step for companies to expand exports and open up new market opportunities. Ultimately, this decision will benefit our skilled farmers – the most important part of our oat value chain,” says Anna Carlström, Executive Director of Nordic Oats.

In addition to this investment, Lantmännen is investing billions in several projects that contribute to increased export opportunities – including a new production facility for wheat protein in Norrköping, a production facility for pea protein in Lidköping and grain facilities in Västra Götaland, among other places.

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