BASF Opens Doors for the First Care 360° Sustainability Days
23 August 2024, Germany: BASF invites to the first Care 360° Sustainability Days. Following the success of Sustainable Beauty Days for personal care customers in the past two years, the Care Chemicals division this time is looking forward to welcoming participants from all its businesses to sessions on selected sustainability topics. At the same time, BASF reaffirms its commitment to promoting environmentally responsible practices. With the Care Chemicals initiative
Care 360° – Solutions for Sustainable Life, the division has set itself the goal of addressing all issues relevant to the future of its markets and industries in a global, cross-business and holistic approach. This year’s Care 360° Sustainability Days will include current topics such as BASF’s road to net zero and the urgency of transitioning from fossil to renewable carbon sources. With dedicated sessions for the Personal Care, Home Care and I&I, and Industrial Formulators businesses, participants will have the chance to explore industry-specific development opportunities and identify action points.
“2050 is now – definitely. We have no time to lose if we are to achieve the transformation to a net-zero path. We want to set the right course with our customers now to meet this challenge together,” said Dr. Matthias Maase, Director Global Sustainability, Care Chemicals, BASF. “We are excited about the opportunity to extend this progressive event format to all our Care Chemicals’ customers in Europe. I am firmly convinced that it takes our close collaboration to actively shape a sustainable future.”
The dedicated sessions hosted exclusively by each of Care Chemicals’ businesses will include reducing CO2 emissions in the Personal Care industry through innovative concepts along the value chain, decoding the Product Carbon Footprint (PCF) for Home Care and I&I formulations, and a panel discussion with Industrial Formulators sustainability leaders to gain a deep understanding of drivers, opportunities and challenges. All sessions will be broadcast live from BASF’s Care Chemicals Customer Experience Center in Ludwigshafen, Germany, and will feature a mix of internal BASF experts and exciting external speakers and partners. Participants will join virtually and are welcome to submit questions. Below is the link to register:
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