07 June 2021, China : BASF announced today that it will participate at the upcoming Food Ingredients China (FIC) 2021 trade show taking place from June 08 to 10 at the National Exhibition and Convention Center in Shanghai. The trade show is one of the largest ingredients events in Asia.
Over the course of 2020, consumers have adapted to the new normal arising from the pandemic and a renewed interest in health and wellness continues to be a key consumer trend in 2021. For example, consumers are taking an active interest in how they can support their overall immune health, as well as their eye health due to the increasingly longer screen time spent on digital devices nowadays.
“At FIC, BASF is excited to demonstrate first-hand our industry-unique digital tools and new products for health and food ingredient applications in response to trending consumer needs. We are looking forward to hosting our visitors to a multi-sensory nutrition and lifestyle experience,” said Leon Chen, Head of Sales, Human Nutrition, Asia Pacific.
New innovations in health
With digitalization, we’ve enabled our customers’ access to 24/7 convenience. Discover how the Human Nutrition Virtual Assistants comprising MyProductWorld and RegXcellence support efficiency and simplify your product development, regulatory and quality compliance needs.
Visitors to the booth can take an onsite test that can ascertain the level of macular pigment density (MPD), which is an important measure of lutein status in the eyes. This test offers an understanding of how Xangold® lutein supplements can help optimize MPD and thereby may support vision, and may help protect against blue light emitted from digital devices.
Learn about innovative nutrition applications that support general health, immunity and metabolism derived from these BASF health ingredients: Lucarotin® carotenoid, Betatene®natural beta-carotene, high quality vitamins, omega-3, Vegapure®plant sterols, Tonalin® conjugated linoleic acid.
New ingredients that deliver superb taste and performance
Discover Spongolit® Pure 10, a clean-label and premium aerating agent that enhances the volume and texture of cakes.
BASF’s premium Lamequick®is a range of whipping agents that enhances the taste and texture of desserts, whipping creams and ice cream. At FIC, BASF will present Lamequick® VE 28, a plant-based variation of the whipping agent to showcase the possibilities of plant-based desserts for the growing dessert market in China.
Explore captivating aromas for versatile use in scents and food flavorings
For the first time in China, BASF will showcase its natural aroma ingredients for the food and flavoring markets with two products from Isobionics®. Isobionics is an innovation leader in biotechnology serving the global market for natural flavor and fragrances acquired by BASF in 2019.
Visitors can take delight in natural Valencene and Nootkatone, two citrus-based ingredients manufactured by fermentation technology.