Australia: Elders Muchea flagship branch set to open early 2022
24 December 2021, Australia: The new branch, due to open in early 2022, is located on Mercury Rise in the newly developed Muchea Industrial Park, just over three kilometres from the Muchea Livestock Centre (WAMIA).
Positioned at the gateway to all major northern agricultural corridors, the new Elders Muchea branch will provide direct access to the northbound Brand Highway and Great Northern Highway and is visible from the newly extended Tonkin Highway overpass.
The decision to build a new fit for purpose site was a logical one for Elders as it looks to provide easy access to services and solutions for customers.
The new site aims to build on the success of the Midland branch and surrounding branches servicing the northern wheatbelt and Elders Muchea is the next step in improving Elders’ geographic footprint in the region.
Nick Fazekas, General Manager WA, says the industrial park site is a good result for broadacre and pastoral clients to the north and far east, with horticulture and hobby farmers in the Bindoon and Gingin areas also set to benefit significantly.
“We are pleased to be able to grow Elders’ footprint in Muchea and surrounding districts through the opening of a new state of the art branch at Muchea,” said Mr Fazekas.
“Our purpose is to support all farmers better by providing a broader product range and improved service offering,”
“We plan to support clients along the Lancelin coast, across to Wannamal, Bolgart, Bindoon and down to Bullsbrook, focusing on broadacre growers to the north and horticulture clients in the valley.”
“The design of the new branch has been customized to provide our clients with easy, efficient access and high-quality, personalised service.”
Mr Fazekas added that the new branch will also offer an on-farm delivery to service clients in the area that hasn’t been available previously.
“We are looking forward to being able to provide clients in the area with our complete service offering, including on-farm delivery for greater convenience, once the new branch opens,”
“Local, State and Federal Government have all invested significant capital in transport and infrastructure to improve access to the northern corridor and to take advantage of the areas’ agriculture and resource sectors.”
“The opportunity for us to play an increased role in fostering growth in the region was too exciting to pass up.”
Muchea saleyards is one of Australia’s most significant livestock marketing facilities with an annual turnover of approximately 95,000 head of cattle and 550,000 head of sheep. With the Muchea saleyards close by, servicing pastoral stations in the north and to the far east, the presence of Elders is a significant step towards servicing customers in this area.
The new branch will also make way for local employment.
Elders Midland, and soon to be Muchea, branch manager Michael Sala Tenna, says the new branch is an exciting new chapter for Muchea and the surrounding northern district.
Also Read: Govt of India spent 12 crore on Seed Village Programme (Beej Gram Yojana) in 2021-22
“Elders is rural Australia’s most trusted agribusiness with strong roots in rural communities. We are excited to be able to bring our brand presence to the area with a team of friendly and experienced staff,” said Mr Sala Tenna.
“We have been working hard on a branch design that works seamlessly and efficiently for our customers and suppliers. The idea is that customers can drop in on their way out of Perth, get what they need through the drive through, and be on their way again. It will be a seamless process with very little detour required.”
“We plan to open the new branch in early 2022 and we look forward to keeping customers updated as the official opening date becomes clearer,” added Mr Sala Tenna.
