Kumiai and Valent USA Partner to Develop Effeeda Herbicides for US Rice Producers
24 January 2025, USA: Kumiai Chemical Industry and Valent USA have signed an exclusive agreement to jointly develop Effeeda Herbicide for rice in the United States, bringing new technology to manage problematic and resistant weeds affecting rice producers. This partnership builds upon the longstanding relationship between Kumiai and Valent to drive innovation in crop protection, and advances the tools available to growers to maximize crop health and on-farm sustainability efforts.
“Kumiai and Valent have been long-standing partners and we are very pleased to be able to jointly develop our novel active ingredient in the United States,” said Masaru Yokoyama, President and Representative Director, Kumiai Chemical. “This initiative is part of our ongoing overseas development of Effeeda, and we plan to further expand its presence in the future.”
Effeeda, the trademark name for Fenquinotrione, is a novel active ingredient and triketone herbicide with HPPD inhibitor mechanism of action discovered by Kumiai. It is a herbicide effective against a broad range of problematic weeds in water seeded rice and dry seeded rice, including ALS inhibitor herbicide resistant weeds and difficult-to-control broadleaf weeds. In laboratory and field trials, Effeeda has shown outstanding fit for resistance management strategies in rice herbicide programs.
“We are pleased to extend our partnership with Kumiai to enhance the trusted portfolio of rice herbicides we provide to our customers with this next generation of innovation,” said Matt Plitt, president and CEO of Valent USA. “We are steadfast in our commitment to sustainability and the future of food production, and this collaboration marks a key step forward as we expand on the solutions to complement our current herbicide portfolio, including Regiment® and Bolero®.”
Valent and Kumiai will collaborate on additional research and regulatory reviews throughout the registration process and look forward to bringing products featuring Effeeda to U.S. rice producers. For more information about Valent’s commitment to innovation and rice portfolio, visit valent.com.
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