Crop Protection

Godrej Agrovet launches umbrella brand PYNA for sustainable cotton production

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08 May 2023, Mumbai: Godrej Agrovet Limited’s (GAVL) Crop Protection Business today announced the launch of PYNA, an umbrella brand for sustainable cotton production. A pioneer in establishing the concept of selective cotton herbicides in different markets, GAVL will be selling three of its cotton weed management products Hitweed, Hitweed Maxx, and Maxxcott under the PYNA brand.

The cotton crops grow at a slow pace during the early stages. Additionally, due to wider spacing between the crops, weeds impact the cotton yield by up to 45-50%. With PYNA brands providing a broad window of weed management options from seed sowing to the active flowering stage of crop stage, farmers can now get a longer duration of the weed-free crop. PYNA brand minimizes the crop–weed competition and helps to establish the cotton crop in the early stages, which directly has a positive impact on the yield.

GAVL also announced that it will be extending the PYNA brand logo to co-marketers like Bayer CropScience, Rallis India, Dhanuka Agritech, PI Industries, and Indofil Industries, etc. are promoting and helping the farmers grow cotton sustainably through PYNA brands which is a symbol of Trust and Quality. Easy and safe to use, PYNA brand products aid farmers reduce dependency on manual and mechanical methods of weed control too.

Rajavelu N.K, CEO of Crop Protection Business, GAVL said, “Globally, India has the largest area under cotton cultivation. However, with only 10% of the total cotton acreage area treated properly, it has not only impacted productivity but also farmers’ profitability. Hence in order to enable sustainable cotton production, we are happy to bring our 3-marquee offerings under the PYNA brand.”

“In order to ensure quality supply to farmers every time, we are excited to partner with co-marketers to leverage the PYNA brand. The same will allow them to leverage the trust that Godrej brand has earned amongst the farmers in the last 36 years and collectively tap 90% untapped cotton acreage,” he further added.

GAVL was the first company to introduce the post-emergent selective cotton herbicide, Hitweed, in 2007. Enabling cotton plants to get more space, light, and air for robust growth without impacting the soil, it was developed for usage in 20-25 Days After Sowing (DAS). Witnessing the need to protect cotton crops during the early post-emergent phase viz. 7-15 DAS, it launched Hitweed Maxx in 2019 which enabled farmers to get superior crop safety and better efficacy. In 2023, the company launched Maxxcott a pre-emergent herbicide to be used 0-3 DAS – which eliminates the growth of major weeds in cotton, ensures good growth of cotton seedlings, and reduces further spread of major weeds.

Also Read: Apiculture weds Sustainable Agriculture: Tapping the unrealized potential and creating a win-win situation

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