Crop Protection

Crystal Crop Protection ltd launches new product HOLA for sugarcane

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23 February 2022, New Delhi: Crystal Crop Protection ltd. on Tuesday launched post emergent herbicide HOLA to protect sugarcane crop from weeds and help farmers to increase their income from sugarcane across the country, especially for the farmers in the UP and Maharashtra.

HOLA has been found effective in the control of narrow leaf weeds, broad leaf weeds and sedges specially Cyperus Rotundus (Motha) which is a major problem faced by farmers. The product has been tested in various State Agri Universities and more than 2,000 demonstrations were laid in last 5 years with sugarcane farmers. 

Mr. C.S Shukla, Senior Vice President (Strategic Marketing), Crystal Crop Protection Limited said, “We envisaged that in near future Sugarcane will play a crucial role in Indian agriculture and economy. In this context, we are excited to present a new herbicide developed by in-house R&D for the Sugarcane farmers, which will support them in increasing productivity. We look forward to receive its patent soon.” 

The company plans to make HOLA available to cane growers in Uttar Pradesh, Maharashtra, Punjab, Haryana, Karnataka, Tamil Nadu, and Gujarat in the immediate future which will further strengthen its Crystal’s presence in Sugarcane belt.

“As a nation, we incur over 18,000 Cr loses due to weeds in Sugarcane, Hola will would provide great relief to sugarcane farmers who suffer losses due to various kind of weeds in crop.” said Mr. Ajit Shankhdhar, National Sales Head, Crystal Crop Protection Limited.

The company plans to attain a market share of 5-6 per cent in the first year of launch and 12-15 per cent in the next couple of years, the category of herbicide available to cane growers. HOLA is expected to increase the company’s topline by 3-8 per cent in the near future.

Driven by its inhouse R&D, acquisition & collaboration with international players, company has launched 17 products in last two years and its ready to launch six to seven more products shortly depending upon the grant of registration by the regulatory authority.

Recently, Crystal had completed the acquisition of four hybrid seeds viz. cotton, mustard, pearl millet, and grain sorghum from Bayer in India.

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