07 January 2023, Hyderabad: Crystal Crop Protection on Friday launched a new fungicide Mentor for Paddy farmers. The product will not only control sheath blight but also improves the overall health of the paddy crop resulting in higher yield and quality produce.
Mentor is tested in various State Agri Universities across India and more than 1,000 demonstrations were laid in various paddy growing markets with farmers. It has been found effective in disease management in Paddy and the product is set to become a beneficial inclusion in farmers’ practices.
Mr. C.S Shukla, Senior Vice President (Strategic Marketing), at Crystal Crop Protection Limited said, “Paddy is the most important crop not just for farmers but also for the food security of the Country and we are delighted to launch a new R&D-based product Mentor, a powerful fungicide for paddy crop. It will be an exclusive offering by Crystal Crop and will make farmers grow more profitable crops by attaining its maximum genetic potential.”
Mentor will help Crystal Crop reach more farmers in paddy markets of Andhra Pradesh, Karnataka, Telangana, West Bengal, Punjab Haryana, etc. The product will be available immediately for the ongoing rabi season. The product will further strengthen the company’s fungicide portfolio, which already has the industry’s leading brands like Bavistin, Tilt, Blue Copper, and Azotrix.
Mr. Ajit Shankhdhar, National Sales Head, Crystal Crop Protection Limited mentioned, “We dedicate this new product to Indian farmers which will not just help the company gain more market but also ensure more profitability for key stakeholders in the paddy value chain. The launch is in line with our commitment to offering innovative crop solutions to farmers.”
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