17 November 2022, Israel: ADAMA, a leading global crop protection company, was recently recognized for its innovative Araddo® herbicide, winning the prestigious award for Best Formulation Innovation at this year’s IHS Markit Crop Science Forum and Awards. The news comes as ADAMA registers Araddo® for sales in Paraguay and plans to expand into additional markets across Latin America, following its successful 2021 launch in Brazil.
Farmers in Latin America are increasingly concerned about the spread of three weeds – Conyza, Sourgrass and Goosegrass – which are advancing across agricultural areas and showing signs of resistance to glyphosate and other herbicides. Araddo®, a pre-crop, burndown dual-mode herbicide, effectively controls grasses and broadleaf weeds such as these and helps overcome the growing resistance problem. This innovative mixture for soybean, corn, and wheat crops, enables farmers in Brazil, and now Paraguay, to achieve higher crop yields.
“We are thrilled to be recognized for our groundbreaking Araddo®, which is the first to combine ACC’ase Inhibition and Auxin herbicidal modes of action, overcoming the chemical degradation between the two active ingredients. Our focus on cutting-edge formulations technologies enables us to bring differentiation to our portfolio and add value to the farmers,” said Alexandre Pires, Head of Marketing of ADAMA Brazil. “In just a single application, farmers can control grasses and broad leaf weeds, which was not possible with prior technologies.”
Previously, the common use of Auxins required a safety interval of 10 to 30 days between application and planting. However, Araddo® allows farmers to spray and plant immediately, benefiting from gains in time and the ability to take advantage of the best possible planting window, resulting in higher productivity.
Araddo® can be used in smaller quantities with improved effects compared to existing solutions, and thanks to its higher concentration, requires a very small amount of packaging. It has been shown to be safer for surrounding fields and does not cause phytotoxicity to soybeans. These all support an improved sustainability profile for this product. In addition, because just one product is mixed in the water spray, Araddo® is easy to implement and safer for the farmer.
The proprietary innovative formulation technology underlying Araddo® is protected by an ADAMA patent.
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