Crop Nutrition

SEED+GRAPHITE campaign takes first place for New Product Introduction at National Agri-Marketing Awards

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29 April 2023, US: Verdesian Life Sciences was recognized by the National Agri-Marketing Association (NAMA) on Wednesday, April 26, 2023, as having the best New Product Introduction campaign as part of the “Best of NAMA” Awards. Verdesian, along with agency partner Rooster, was recognized for the SEED+GRAPHITE campaign, which was designed around conveying confidence in the new talc/graphite nutritional seed lubricant product. This award is a testament to the impact direct marketing tactics can have when approached from a strategic and intentional perspective.

The “Best of NAMA” Awards were held in St. Louis as part of the National Agri-Marketing Conference.

“It’s a tremendous honor to be recognized by the National Agri-Marketing Association for our SEED+GRAPHITE campaign. This effort is a true testament to the innovative nature of this product – it’s certainly an undertaking to put a product in the hands of growers and retailers and say, ‘here, run with it and tell us how it works,’” said Joe Vaillancourt, Verdesian Biostimulants Product Line Manager. “Given the overwhelming positive response by the thousands that were able to experience SEED+GRAPHITE for themselves, we’re excited to contribute to helping our farmers raise their best crops.”

“When Verdesian asked us to partner with them to help distribute 7,000 kits to farmers across the country, we saw a great opportunity ahead,” said Amy Miles, Account Director with Rooster. “Not only to help Verdesian get the product into the hands of growers, but to create a holistic campaign to help guide farmers through a customer journey that incentivized participation while simultaneously creating believers in the product and new customers for Verdesian.”

SEED+GRAPHITE wasn’t the only Verdesian new product to be recognized in that category. The company’s Trident campaign was a national finalist as well. Verdesian also was a national finalist for the categories of Integrated Campaign – Regional (Take Off with Take Off LS Sweepstakes Campaign), Audiovisual Presentations directed at dealers, distributors, sales reps or others serving agribusiness (MicroSync’s Targeted Micronutrients Campaign), and Direct Mail – directed at directed at dealers, distributors, sales reps or others serving agribusiness (Take Off with Take Off LS Sweepstakes Retailer Direct Mail). All of these finalists were designed, initiated and executed in-house.

“This recognition speaks to the skills, experience and vision of so many here at Verdesian,” said Matt Lail, Director of Marketing Communications & Public Relations. “I am especially proud that the combined teamwork and output of so many colleagues was recognized for the quality work they created– particularly when going against some of the oldest and most respected companies in our industry.”

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