Agriculture Industry

Pixofarm signs on as an “OpenAg Digital Partner” with UPL to bring digital technologies to apple growers

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UPL to collaborate with Pixofarm on its smartphone application that helps apple growers optimise their operations and improve orchard management.

21 June 2021, Barcelona: UPL Ltd., a global provider of sustainable agriculture solutions, announced today that it was partnering with Austrian company Pixofarm GmbH to bring exciting new digital technologies to apple farmers. Pixofarm and UPL will work together to expand grower access to Pixofarm’s technology to help improve efficiency, productivity, and sustainability of fruit farms.

Pixofarm, an agtech start-up and recent winner of several awards including:

  • Interpoma Startup Awards, Winner, 2020
  • Global Startup Awards, Best Newcomer, 2020
  • Startup Europe Smart Agrifood Summit, Best Practical Solution for the Agrifood Sector, 2020

has developed a digital solution that helps apple producers optimise their harvest by measuring fruit size, fruit count, size distribution, and forecasting yields. With this data, fruit producers can optimise the application of inputs, increase their production and efficiently plan and improve their operational activities such as logistics, packaging, warehousing, sales and marketing.

UPL – one of the world’s leading agri-inputs companies and a key supplier of crop protection, biological and organic inputs to fruit growers – believes that Pixofarm can help apple growers reduce costs and optimise yields by improving growers access to data on the status of their crop and orchard. UPL will support Pixofarm’s growth by expanding its access to apple growers across Europe, and giving Pixofarm additional capital to invest in accelerating product development towards a fully integrated smart farming solution. As an OpenAg Digital Partner, Pixofarm’s expansion will be supported by the UPL network which currently operates across 130 countries.

Jai Shroff, Global CEO of UPL, said “As part of our OpenAg purpose, we are constantly looking to embrace innovative young companies with new and better ways of helping growers deliver better outcomes for the consumer and the environment. We are excited to collaborate with one of the most promising agtech startups, Pixofarm, who is putting the power into the hands of the growers to gain high quality real time data about their orchards, reimagining sustainability at the farm level.”

Farid Edrisian, CEO of Pixofarm Gmbh, said “As one of the world’s leading agri-input companies, UPL’s collaboration with Pixofarm is a strong endorsement of Pixofarm’s unique technology. Our partnership with UPL will give us endless opportunities to provide value for fruit producers, expand our solution across the fruit production value chain and ensure sustainable fruit production. We look forward to working alongside UPL as we continue to expand around the world.”

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