Agriculture Industry

Mahindra launches 3 new Yuvo Tech+ tractors

13 October 2021, Mumbai: Mahindra & Mahindra’s Farm Equipment Sector, part of the Mahindra Group and the world’s largest manufacturer of tractors by volume, today launched a new-age advanced tractor range called the Yuvo Tech+. The tractors will be available in three models: Yuvo Tech+ 275 (27.6 kW-37 HP), Yuvo Tech+ 405 (29.1kW 39 HP) & Yuvo Tech+ 415 (31.33 kW-42 HP).

Based on Mahindra’s next-generation Yuvo tractor platform, the new Mahindra Yuvo Tech+ is powered by Mahindra’s new mZIP 3-cylinder engine which comes with higher cubic capacity technology. The new engine boasts of the highest torque and best-in-class delivery of power and fuel-efficiency in the category. The Yuvo Tech + range comes with 12F (forward) + 3R (reverse) transmission technology, with a 3- speed range option (H-M-L) to help select speeds based on soil type & agri applications. With high precision control valves, and best-in-class lift capacity of up to 1700 kgs, the Yuvo Tech+ can handle heavy implements with ease & precision.

A world-class tractor platform the Mahindra Yuvo was launched in the (26-37.3 kW) 35-50 HP range five years ago and designed and developed at Mahindra’s Research Valley (MRV) in Chennai. The Yuvo range is based on over 1,50,000 hours of extensive testing in more than thirty applications and terrains across the world and is the most successful product in Mahindra’s stable with over 1,25,000 happy customers.

These products will initially be launched in Uttar Pradesh, Madhya Pradesh, Rajasthan, Chhattisgarh, Bihar, Jharkhand, and Gujarat. This will be followed by new launches from the same platform across markets insubsequent months.

Speaking about the launch, Hemant Sikka, President – Farm Equipment Sector, Mahindra & Mahindra Ltd. said“At Mahindra, our brand purpose is to Transform Farming, Enrich lives. The new advanced mZip engine technology, transmission & hydraulics technology of Yuvo Tech+ makes it the most advanced tractor in its segment. It aims to deliver the best in productivity, comforts, savings & earnings to Indian farmers. With the Yuvo Tech + brand promise of ‘Technology mein No.1’ we are delighted and confident that the product will be very well received by our customers, with its 6 years warranty & aggressive pricing.”

Mahindra (FES) is the world’s largest tractor manufacturer by volume and India’s No.1 tractor brand for more than three decades.

Having rolled-out its first tractor in 1963 through a joint venture with International Harvester Inc., USA, Mahindra & Mahindra in March 2019 became the first Indian tractor brand to roll-out 3 million Mahindra tractors, inclusive of sales to global customers. Known for their exceptional built quality and performance on rugged and unforgiving terrains, Mahindra has leveraged both the Deming Award and the Japanese Quality Medals, as the only tractor manufacturer to have achieved this feat and today has one of the most diverse range of tractors developed for multi-functional use for both domestic and global markets. 

With a presence in over 50 countries across six continents, the U.S. is the largest market for Mahindra outside India. Today Mahindra has over 14 tractor manufacturing (8 of them being in India) and assembly units worldwide, with an on-ground presence in North America, Brazil, Mexico, Finland, Turkey, and Japan through subsidiaries.