Dhanuka Agritech’s New Campaign on Next Generation of Farmers
05 September 2024, New Delhi: Dhanuka Agritech has released a new mini-feature film as part of its acclaimed ‘India ka Pranam, Har Kisaan ke Naam’ campaign. The film delivers a powerful message about the future of farming in India through the eyes of a young boy who dreams of becoming a farmer—a profession that nurtures the nation.
Building on the momentum of the 2022 campaign, this second instalment has already garnered widespread attention. Teasers and social media buzz have created excitement, and today’s release has been met with overwhelming appreciation. The film’s simple yet profound message—the future of India lies in the hands of its farmers—is resonating deeply with audiences across the country.
Ratnesh Kumar Pathak, Senior Deputy General Manager at Dhanuka Agritech said, “We are thrilled to unveil this film. This initiative is a continuation of our mission to uplift and honor the farming community. Through this film, we challenge the outdated belief that brilliant young minds cannot pursue farming, a profession that is the backbone of our country. Farming is not just a livelihood; it’s a legacy, and we want to celebrate it. This film is our way of expressing deep gratitude to every farmer for their unwavering dedication and invaluable contributions.”
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