Croplife Asia Announces Simone Barg of BASF as President
20 March 2025, Singapore: CropLife Asia, the regional voice of the plant science industry, announced a new lineup for the organization’s office bearers within the Board of Directors. Among the changes to the roster of Office Bearers as the installation of Ms. Simone Barg of BASF as CropLife President.
Ms. Simone Barg, Senior Vice President, Agricultural Solutions Asia-Pacific with BASF, is an experienced senior leader with a growth mindset focused on customers and people. Currently based in Singapore, Ms. Barg has served with BASF for over two decades and successfully managed the company’s businesses in various industries, B2B and B2C, specialty and commodity chemicals and extensive transformational programs.
The new roster for the CropLife Asia Office Bearers is as follows:
- Ms. Simone Barg (BASF) – President
- Mr. Paul Luxton (Syngenta) – Vice-President
- Ms. Malu Nachreiner (Bayer Crop Science) – Treasurer
- Mr. Robert Kaan (Corteva Agriscience) – Secretary
“As the population in Asia continues to grow, the challenge facing agriculture is its ability to produce safe, affordable and nutritious food sustainably,” said Simone Barg, President of CropLife Asia. “This starts with supporting farmers gain access to the tools, technology and innovations in plant science. I am honored to represent CropLife Asia as President. Together with our member partners, governments, ag industry partners, and farmers, we seek to establish agricultural systems enabled through innovative crop science and technologies that would contribute to improving food security and the living standards of all in an economically, socially and environmentally sustainable manner.”
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