Agriculture Industry

Agritech Startup Clover Ventures to Strengthen Farmer Tech

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Clover is building out the technology and supply chain and is hiring leadership and technology team to scale up the operations.

19 August 2020, BengaluruAgritech startup Clover announced that it is strengthening its technology stack across all its core functional areas. Clover is building out the technology and supply chain and is hiring leadership and technology teams to scale up the operations.

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Fueled by the pandemic, farmer facing tech is disrupting and digitising interactions. It is an intersection of consumer and functional tech and the challenge lies in building it extremely user friendly & adoptive for farmers. The company is looking to hire 50 + talent across areas such as farm management and remote monitoring technology, warehouse process automation and also consumer-facing technologies. 

Technology-enabled Farm Management

Clover is building a network of farms for technology-enabled farm management that can help improve microeconomics, yield and productivity for farmers. “Farmer Technology, in our context, is a greenfield and needs reimagining of the world where possibilities are limitless. What we see today in farmer tech is just the tip of the iceberg. We believe that technology will play a transformational role. We are starting to see the change already as farmers see new prospects with technology starting to touch their daily operational lives.” said Avinash B.R, CEO and Co-Founder, Clover.

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Clover partners with small farm holders, and sells premium quality, greenhouse-grown fresh produce — spinach, coriander, lettuce, basil, cucumbers, beans, cauliflower, etc. — through B2B and B2C channels. Clover is currently managing over 70 acres of farms and intends to scale this manifold over the coming months. Currently running operations in Karnataka, Telangana and Andhra Pradesh and working with over 100 farmers, the company plans to expand further in the South and West as they grow operations to cover more of the Indian subcontinent. 

“As the requirement for a clean, safe and hygienic source for F&V is becoming mainstream, we foresee an opportunity to grow more than 10X and are scaling up our supply chain, warehousing and farmer infra capabilities to meet this expectation. Technology plays a key role in helping us stay ahead of the curve in balanced interplay across demand, supply and operations.” added Avinash.

About Clover Ventures

Launched in 2018, Clover Ventures is a greenhouse agri-tech startup. Representing each leaf of the clover are its four founders – Avinash B R, Arvind M, Gururaj S Rao, and Santhosh Narasipura. Based out of Bangalore, the company is Series A funded. Clover is building an organized supply chain for fresh produce.

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Their solutions lie in a demand-backed supply chain for perishables that is focused on quality, consistency and traceability. They manage a network of peri-urban “dark farms” that cultivate this fresh produce in high quality, high-yield manner. The company is currently managing over 70+ acres of farms by working with several smallholder farmers. Clover Ventures supplies its high-quality fresh produce to B2B clientele such as Internet Kitchens, fine-dining outlets, food processors and Modern Retail across Bangalore and Hyderabad.

The company is in the process of launching their farm to consumer brand of fresh produce and began its B2C journey in Bengaluru this year in April and in the coming days will scale the B2C offering across both Bengaluru and Hyderabad.

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