Rising From Adversity: The Inspiring Success Of Asma And Tasin’s Engineering Workshop

05 May 2025, Bangladesh: Asma Akter and her daughter, Tasin Fahariya, have emerged as inspiring examples of resilient agriculture-based light engineering (ABLE) entrepreneurs in Bangladesh. Their journey began in the face of tragedy when Asma, at 38, lost her husband to COVID-19. As the proprietor of Belal Engineering Workshop, a family business started by her late husband 32 years ago, Asma took on the responsibility of running the manufacturing enterprise.

The initial challenges were daunting. Customers lost trust in the company’s ability to deliver quality products on time under the leadership of a woman. Even their experienced workshop staff felt insecure about their job prospects under the new management. Financial institutions were hesitant to provide loans to a woman-led business, making it difficult to purchase raw materials for production.

However, their fortunes changed with the connections they made. Tasin received training in Financial Management, Digital Marketing, and Technical Drawing and Design. These courses enhanced her professional skills and boosted her confidence to lead the business effectively. They secured a loan of over US$4,300 from Gram Unnayan Kendra (GUK), addressing their capital needs.

They connected with dealers across Bangladesh, significantly expanding their customer base. They branded their products through smart packaging and organizational branding with logos, which helped them compete more effectively in the market.

As a result of these interventions, Asma and Tasin’s business has seen remarkable growth. They’ve expanded from 10 dealer points to 14, adding new geographical regions to their network. Their order volume and sales have increased tremendously. The mother-daughter duo’s achievements go beyond financial gains—their success underscores the importance of diverse viewpoints in enhancing and optimizing manufacturing processes.

Also Read: Post-Harvest Field Management and Safe Grain Storage: Essential Practices for Farmers – IARI Advisory

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