AgroFresh to Showcase Produce Freshness Innovations at Fruit Logistica, Including Digital and Plant-Based Solutions
22 March 2022, US: AgroFresh Solutions, Inc., a global leader in produce freshness solutions devoted to fighting food loss and waste, today announced that it will be showcasing its innovative products and solutions to global customers at the Fruit Logistica show in Berlin, from April 5 to April 7.
“Fruit Logistica is one of the largest and highest profile produce trade shows in the world, and AgroFresh is excited about the opportunity to meet with industry leaders and our customers to discuss the industry’s challenges and opportunities in-person this year.” said Michael Hamby, Chief Commercial Officer of AgroFresh. “Our decades of leadership in the post-harvest solutions space is born from our focus on customer service, and events like Fruit Logistica give AgroFresh a vibrant forum to present our products and services and partner with our customers that are similarly dedicated to fighting food loss and waste.”
At their booth, AgroFresh will be holding two presentations focused on two of their latest innovations. The first will showcase VitaFresh BotanicalsTM, the plant-based, edible coatings for produce freshness and shelf-life extension for a wide variety of crops from avocados to citrus to nectarines. The second will be an open demonstration about FreshCloudTM, the digital platform that uses real-time data and analytics, providing end to end visibility to help customers make crucial decisions on produce quality, harvest timing, packing, storage and market conditions.
“Successful implementation of solutions like VitaFresh Botanicals and digital solutions like FreshCloud require deep industry knowledge, and our team of industry experts work closely with our customers to find the solutions they need to help maximize produce quality and freshness in a sustainable way.” said Amy Tranzillo, Global Marketing Director at AgroFresh. “We look forward to demonstrating the impact of both and our entire portfolio of solutions at Fruit Logistica.”
Live demonstration events will take place at 4:30PM for VitaFresh Botanicals, Tuesday, April 5th and for FreshCloud, Wednesday, April 6.
To attend these demonstrations or learn more about the full portfolio of produce freshness solutions, visit the AgroFresh booth at Fruit Logistica, located at Hall 21, D-02.